Benjamin Tan has delved in the marketing industry for over a decade. Starting from the humble beginnings of marketing himself as a personal trainer all the way to where is his now, making strategic decisions and planning the marketing budgets global clients. Benjamin is also part of an inaugural group trained by Google to become experts and leaders of the digital marketing age, an initiative led by Singapore’s EDB. His skills as a marketer is a perfect blend of experience, foresight and creativity, all of which have played a part in propelling him to where he is today. He is a particularly special asset to us as he brings the skills and experience from the startup scene all the way to the big corporate budgets, making him a well rounded individual, being able to transition between the mindsets of the business spectrum. His deep love for the dynamism and future of digital marketing is also the core reason why he has dedicated his time to the betterment of the industry through education, with regular articles and column features and now, coming on with us to co-run this course for other like-minded individuals.