+65 68505016 support@techcove.org

Boost Sales with Adwords.

Get Google Certified.

Boost Sales | Increase Conversion | Get Leads

Google Adwords Mastery & Certification

Easy to follow | Top instructor | Learning guaranteed

Offset payment with your SkillsFuture credits

– Do I have SkillsFuture Credits?

Yes, if you are a Singaporean aged 25* and above.

*You would have received $500 of credits from the Government to pay for approved skills-related courses.

– Can I use it to pay for this course?

Yes, our AdWords Mastery & Certification is SkillsFuture Credit eligible.

– How do I use my SkillsFuture credits?

Simply submit your course application here and we will provide you the details and instructions.

People are searching…

but are you being found on Google?

For many businesses, Google Adwords is their lifeblood – they would literally die without it.

Imagine this. Your business is now the top result for all search terms relevant to you.

How much would your business grow?  2 times? 3 times?

For some businesses, Google Adwords directly accounts for an incredible 70% of their sales.

There’s a simple reason why.

65% of Google’s First Page clicks are Adwords’ Ads. This means when customers search, they are more likely to click on a AdWords Ad more than anything.

Digital marketing can seem confusing..

There’s Facebook ads, Social Media, Display Ads, Influencers and a million other new channels pooping up daily.

Throughout these, there’s one constant. Google Adwords provides some of the highest digital marketing ROI. 

Why? It’s all about the customer intent.

Adwords allows you to reach customers late in the stage of their decision-making process.

It allows you to be there when customers are actively searching for a solution to their pain point!

Think about how powerful that is.

And the best part about Adwords?

It’s a set it and leave it kind of channel.

Unlike Facebook which requires constant updating, a good Adwords campaign can be driving sales for years with little updates required. 

Do it once. Do it right. Learn to do Adwords now.

Our Course Promise

Certification by Google

– Be ready for the Google Adwords fundamentals certification

Learning guaranteed

– designed for beginners with no background

Focused learning in limited time

– we teach only what you need to know

Adwords success blueprint

– Blueprint that helps you deploy AdWords with maximum ROI

 Skilled and experienced mentor

–  thousands of happy students

After course support

– contact us if you have queries after the course

What You’ll Learn

Imagine being the top search result on Google for keywords relevant to you.

You can now make that happen – in a scalable, profitable, and consistent manner.

AdWords Platform Mastery

The AdWords platform might seem confusing and daunting at first.

In this course, we’ll step-by-step guidance on how to understand, navigate, and operate the Adwords platform. You’ll learn how to do keywords research, keywords bidding, keywords optimisation, negative keywords, bid optimisation and more…

By the end of it, you’ll master the ability and confidence to deploy a profitable AdWords campaign from scratch.

 

AdWords Success Blueprint

This course focuses on one thing – results. We don’t just teach how to use the AdWords platform, because it’s not enough.

What you need is a blueprint that you can use to consistently, repeatedly, and profitably deploy Adwords campaigns. This system is built from our years of experience on Adwords spending tens of thousands of dollars.

You’ll learn our battle tested blueprint to effectively deploy, monitor, and optimise your Adwords campaign.

 

Google AdWords Fundamentals Certification

By the end of the course, you’ll be ready for the Adwords Fundamentals exam.

The Google AdWords certification is a professional accreditation that Google offers to individuals to demonstrate that Google recognizes them as an expert in online advertising. You’ll also get a personalized and printable certificate that you can use to highlight your expertise.

 

Your Dedicated Instrutor

Bejamin Tan

Bejamin Tan

 

EDB x Google Digitize Graduate
Google Digitize Graduate and Best Presenter
Google DoubleClick Digital Marketing Certified
Full Stack Developer

 

 

Benjamin is part of an inaugural group trained by Google to become experts and leaders of the digital marketing age, an initiative led by Singapore’s EDB. His skills as a marketer is a perfect blend of experience, foresight and creativity, all of which have played a part in propelling him to where he is today. He brings skills and experience from the startup scene all the way to the big corporate budgets, making him a well rounded individual who is able to transition across the  business spectrum.

Reviews and Success Stories

We at TechCove are only interested in one thing – helping students succeed.

Look at what our students are saying, and the projects they have gone on to build.
*These are 100% real reviews posted on our Facebook Page; click on view post to see it on Facebook. 

Course Details

Check the available course dates and get started

+ Course Outline

Introduction

  • The role of AdWords in Digital Marketing
  • Setting objectives and expectation for AdWords campaigns

Diving into Adwords

  • Creating an AdWords account
  • Key AdWords features
  • Understanding the AdWords auction system
  • Keywords Research with Keyword Planner tool

Creating your first campaign

  • Setting campaign budgets
  • Bidding strategies
  • Utilising ad groups for better targeting
  • Keywords bid types
  • Writing great ad headlines and copy
  • Using Ad Extensions to improve ad copies

Measuring and optimising

  • Setting up Google Analytics for conversion tracking
  • Creating a remarketing campaign
  • Measuring ROI
  • Reducing waste with negative keywords
  • Improve campaign with AdWords Opportunuties
  • Creating and exporting reports

 

Certification

  • Preparation & practice
  • Google AdWords Fundamentals MCQ test (to be taken at home)
Duration:1 DaySeats Left
Dates Available:19 Nov, Sunday

24 Nov, Fri
- 4 seats

- 6 seats
Timing:0930-1730 hrs
SkillsFuture EligibleFully claimable
Govt Subsidy:PIC 40%
Course Fee$499

Learn AdWords. Drive Revenue.
Get Google Certified.

Frequently Asked Questions (FAQs)

Isn’t AdWords expensive?

The price you pay for an AdWords click really depends on the competition – the more people there are bidding for the keyword, the pricier it is. It can range from $0.20 to $10.

But here’s the thing. The price you pay click doesn’t matter.
What matters is whether your profit per customer acquired is higher than the cost to acquire them.

If each customer is worth $500 in profits, then I’m sure you’ll gladly pay $5 per click (assuming it takes 20 clicks to convert).

AdWords SEEMS expensive. But when you think about how powerful it is, especially when done right, then it becomes one of the best way to spend your advertising dollars.

My website is already ranking well organically / on SEO. Do I still need AdWords?

Here are 2 statistics:
– 89% of the traffic generated by search ads is not replaced by organic clicks when ads are paused
– Sponsored ads take up to 2 out of 3 clicks on the first page

Even if your website is the top ranked organic result, the first 4 results are still AdWords Ads.

So yes, as long as you can make a positive return on AdWords, it will generate sales you can’t otherwise with organic search alone.

Do I need my own laptop?

Yes, having your own laptop allows you to save settings and files that you can easily re-use in the future.

The  Proven Learning Methodology

Look. We both want the same thing – for you to learn.

And we have a methodology to make that happen. One that has been refined and perfected through teaching thousands of students.

At the end of the course, two things will happen.

You’ll have learnt more than you thought possible in 1 day, and you’ll retain the knowledge even months after.

1

Breaking Down The Theory (40%)

We’ll help you understand the fundamentals behind web design by breaking the technicalities down into straightforward concepts.

2

Instructor Guided Practices (60%)

Our instructor guided practices help reinforce the theory you have learnt, and internalise the platform and jargons required.

3

Putting it All Together (100%)

You’ll build an eCommerce website from scratch by combing all your newfound knowledge, giving you an edge in digital industry. 

The Proven Methodology

Look. We both want the same thing – for you to learn.

And we have a methodology to make that happen. One that has been refined and perfected through teaching thousands of students.

At the end of the course, two things will happen. You’ll have learnt more than you thought possible in 2 days, and you’ll retain the knowledge even months after.

1. Instructor Guided Practices (60%)

We’ll help you understand the fundamentals behind web design by breaking the technicalities down into straightforward concepts

2.Breaking Down The Theory (40%)

Our instructor guided practices help reinforce the theory you have learnt, and internalise the platform and jargons required.

Putting it All Together (100%)

You’ll build an eCommerce website from scratch by combing all your newfound knowledge, giving you an edge in digital industry. 

What You’ll Accomplish

We’ll make sure you accomplish a lot in this course. You’d have built a project from scratch, and learn skills that’s useful in your career, business, or future venture.

Build Beautiful Websites

____

From setting up the technicalities (domain, hosting and email) to designing a modern mobile responsive website, you will build a professional eCommerce website from scratch.

Integration Mastery

____

Integrate key 3rd party software to build up unique features and functionalities, often used by sophiscated website like Zalora and Airbnb

Learn to learn;
get support from us

____

You’ll learn techniques to use at home when you’re stuck, and you can reach out to us for support after the course.